GMO Inside Blog

Another GMO Insider Victory! Hellmann’s Offers Non-GMO Mayo Option!

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2015 shows us that tides are changing and food companies are finally realizing it is time to meet consumer demands around health and sustainability by providing non-GMO products. You may remember that Hershey’s announced it is transitioning to non-GMO sugar, Nestle is removing artificial flavors and colors from chocolate products, and Hellmann’s just announced it is releasing non-GMO mayonnaise dressing made with olive oil.

This is a huge first step for the company. Almost a year ago GMO Inside started a campaign to push Hellmann’s to transition its mayonnaise to non-GMO. The campaign started with the release of a mayonnaise scorecard where Hellmann’s got an “F” for using GMOs and found it seriously lacking compared to competitors. The scorecard was hugely popular on Facebook with consumers calling on Hellmann’s to drop the GMOs. The good news is that Unilever/Hellmann’s is listening. Transitioning away from GMOs in one of its flagship products is a great step in the right direction, and it is all thanks to the continued efforts of GMO Insiders!

Here at GMO Inside we applaud Hellmann’s efforts. This is an important step in creating a better food system. Even consumers who don’t eat mayonnaise can celebrate this victory. Unilever is a major company with huge purchasing power and it has the ability to create a shift in the supply chain, which helps more farmers make the move to non-GMO. It is wonderful to see that they are starting with a product that is so often a part of school lunches, family picnics, and summer barbeques.

Learn more about Hellmann’s policy on GMOs here.

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22 Awesome Comments So Far

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  1. Polly
    May 26, 2015 at 6:43 pm #

    A good first step. Will all ingredients be organic ? I must find a label to read and see what is left in, not taken out.

  2. Polly
    May 26, 2015 at 6:52 pm #

    ‘The cage-free hens that lay the eggs that we use in our products may consume animal feed produced from GMO crops, which is common practice in the US. In line with regulations in most countries with GMO labeling requirements, including the European Union, our Non-GMO by Origin guidelines for suppliers do not apply to animal feed.’

    Yes, it was the eggs I was wondering about…..

  3. Tina Davila
    May 26, 2015 at 7:57 pm #

    Funny I JUST last week wrote to Hellmans which is the mayo i grew up on and the only good tasting mayo on the market..and begged them to get rid of GMOs. Then I went into the kitchen and made my own mayo..not hard at all. But this is GREAT news!

  4. Nancy
    May 26, 2015 at 9:28 pm #

    This product has been on the market for some time now. I don’t like that the chickens may be eating GMO food. Too many chances for GMO to get into the Mayo. IMHO
    I don’t use Mayo any more and find I don’t miss it at all.
    I use mustard and relish or oil and vinegar.
    Thanks!

  5. pj
    May 28, 2015 at 6:32 pm #

    wow! I am so glad to see this! I have been avoiding products that use mayo to avoid GMO’s and it will be great to buy it again.Thanks for all you do to make change like this possible. I would like to have their phone number to call the company to thank them.I have found that appreciation for improvements can do a lot to help a company decide to change and be more open to public preferences in the future. 🙂

  6. Tom Tizard
    May 28, 2015 at 8:26 pm #

    Swell!! Now, if we could just get some AMERICAN co.’s to follow suit…Hellman’s (UKN), Nestle’ (Swiss) probably don’t have the investment in GMO’s…& certainly don’t invest in USA TAXES!

  7. Trecia
    June 3, 2015 at 11:57 am #

    This is good news indeed, and shows that the demand for non-GMO products is hitting where it hurts, in the pocketbook. But, when chickens are still eating corn that is GMO corn, this product is not truly GMO free. We still have work to do. Keep up the good work!

  8. Lori Walker
    June 3, 2015 at 12:09 pm #

    Great news! Now to get the feed companies to stop using GMO grains for feed, we’ll have it made. One step at a time…

  9. Lucy S
    June 3, 2015 at 1:01 pm #

    Hellmans brand (Unilever) cannot be labeled as GMO-FREE or even sourced from GMO free suppliers due to the fact that the chickens are fed GMO animal feed. Don’t buy the hype! It’s misleading and GMO Inside should be wary of posting that Hellmans now has offered a mayo that is GMO free when it is not.

    Please read the Hellmans’ Standard for that particular product. I have copied and pasted below.

    “The cage-free hens that lay the eggs that we use in our products may consume animal feed produced from GMO crops, which is common practice in the US. In line with regulations in most countries with GMO labeling requirements, including the European Union, our Non-GMO by Origin guidelines for suppliers do not apply to animal feed.”

    • Anna
      June 4, 2015 at 1:22 pm #

      You bring up an excellent point. According to current FDA regulations they can be labeled non-GMO, which does not account for animal feed. They simply do not meet the qualifications of the non-GMO project. At GMO Inside we believe that this is an important first step and we know that it is important to congratulate companies on the steps that they do make and then encourage them to make further transitions. Please see are second blog where we lay down the further steps that we encourage Hellman’s to make. http://gmoinside.wpengine.com/5-ways-hellmanns-can-bring-out-even-better-mayo/

  10. janeto
    June 3, 2015 at 3:21 pm #

    I want to see the label! Can you post it??

  11. Surya-Patricia Lane Hood
    June 3, 2015 at 4:07 pm #

    I have tried mayonnaise made with olive oil and I think it is really nasty tasting. I have been a Hellman (Best Food) lover 79 years. I won’t be trying it with olive oil

  12. Surya-Patricia Lane Hood
    June 3, 2015 at 4:09 pm #

    I have tried mayonnaise made with olive oil and I thought it was really nasty tasting. I have been a Hellman’s (Best Food) lover 79 years but I don’t think I will be trying this unless someone offers me a sample.

  13. Priscilla
    June 3, 2015 at 4:27 pm #

    This is wonderful news! I love Hellmans, but I stopped buying it a long time ago and made my own mayo. It’s wonderful to know that I can buy it again!

  14. Patricia Valiquette
    June 3, 2015 at 5:34 pm #

    Bravo to you Hellmanns, way to go

  15. Tracee
    June 3, 2015 at 6:39 pm #

    Please if you could do cage free and be kind to the chickens that lay the eggs for your delicious mayo! Also, please do non gmo and free our bodies from pesticides! Cancer is getting everyone and that’s why!

    • Polly
      June 4, 2015 at 2:14 pm #

      I find it very disconcerting and quite disingenuous that these companies think their half measure improvements will convince us to buy their products.

  16. Lance
    June 4, 2015 at 2:34 am #

    Thanks, I had stopped using mayonnaise, will pick up again with Hellman’s non-GMO brand.

  17. Gina
    June 9, 2015 at 9:54 am #

    Can’t believe this!! It was my favourite everyone loved it and asked what mayonnaise I used!! I made a lot of enquiries years ago to have it come to Perth and after all that found out it was GMO! Boom stopped using it immediately! So this is wonderful news definitely a step in the right direction 🙂

  18. margaux
    June 20, 2015 at 3:52 pm #

    I don’t eat GMOs, except for Hellman’s. Other mayo isn’t the same.

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