2015 shows us that tides are changing and food companies are finally realizing it is time to meet consumer demands around health and sustainability by providing non-GMO products. You may remember that Hershey’s announced it is transitioning to non-GMO sugar, Nestle is removing artificial flavors and colors from chocolate products, and Hellmann’s just announced it is releasing non-GMO mayonnaise dressing made with olive oil.
This is a huge first step for the company. Almost a year ago GMO Inside started a campaign to push Hellmann’s to transition its mayonnaise to non-GMO. The campaign started with the release of a mayonnaise scorecard where Hellmann’s got an “F” for using GMOs and found it seriously lacking compared to competitors. The scorecard was hugely popular on Facebook with consumers calling on Hellmann’s to drop the GMOs. The good news is that Unilever/Hellmann’s is listening. Transitioning away from GMOs in one of its flagship products is a great step in the right direction, and it is all thanks to the continued efforts of GMO Insiders!
Here at GMO Inside we applaud Hellmann’s efforts. This is an important step in creating a better food system. Even consumers who don’t eat mayonnaise can celebrate this victory. Unilever is a major company with huge purchasing power and it has the ability to create a shift in the supply chain, which helps more farmers make the move to non-GMO. It is wonderful to see that they are starting with a product that is so often a part of school lunches, family picnics, and summer barbeques.
Learn more about Hellmann’s policy on GMOs here.