GMO Inside Blog

Cheerios Goes Non-GMO

GMO Insiders,CheeriosNonGMO_1a

There’s big news to share. There’s no more GMOs in Cheerios.  On a new page launched over the holiday, General Mills announced that they no longer use genetically modified ingredients in original Cheerios.

“It’s the unique and simple nature of original Cheerios that made this possible – and even that required significant investment over nearly a year. Cheerios’ principal ingredient has always been whole grain oats, and there are no GMO oats.  We use just a small amount of corn starch in cooking, and just one gram of sugar per serving for taste.  So we were able to change how we source and handle ingredients to ensure that the corn starch for original Cheerios comes only from non-GMO corn, and our sugar is only non-GMO pure cane sugar. ”

It’s no coincidence that General Mills began investing in non-GMO Cheerios when it did. 

When GMO Inside began in November 2012, we chose General Mills as our first target for using genetically modified ingredients in Cheerios. It all started when General Mills launched a customer feedback Facebook app, only to be flooded with comments from GMO Insiders, causing the whole project to shut down.

Throughout the year, GMO Insiders continued to ramp up consumer pressure on the beloved Cheerios brand, signing over 37,000 petitions to General Mills’ CEO Ken Powell. Green America Executive Director Larry Giammo and Campaigns Director Liz O’Connell went the extra mile to deliver petitions to General Mills executives face-to-face. Liz went on to attend the General Mills stakeholder meeting at GM headquarters, presenting on behalf of consumers to explain our concerns.

In October 2013, GMO Inside took to the media and held a virtual press conference to release the GMO Inside report on General Mills’ real corporate social responsibility, garnering 17 media stories. The GMO Inside Cheerios video soon gained over 200,000 views on YouTube. Meanwhile, GMO Insiders continued to take action with the GMO Inside Send Back Attack, mailing “Satisfaction Guaranteed” Cheerios labels to General Mills’ headquarters along with handwritten letters demanding a better product.

And just before the holidays, GMO Insiders calling into General Mills’ phone lines were told to expect a big announcement from the brand, inspiring our team to turn up the heat on Cheerios through the end of the year.

All thanks to you.

But the fight isn’t over. This new development only applies to original Cheerios in the iconic yellow box. Other Cheerios cereals such as Honey Nut and Multi-Grain still contain genetically modified ingredients.

For our other cereals, the widespread use of GM seed in crops such as corn, soy, or beet sugar would make reliably moving to non-GM ingredients difficult, if not impossible. ”

Non-GMO, yellow box original Cheerios is just one step, but it’s a big one. Stay tuned over the next few days so you can join us in thanking General Mills, and to ask for continued progress with all of their cereals.

Congratulations, GMO Insiders! You made this victory possible.

Click here to read the official press release.

21 Awesome Comments So Far

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  1. Henry Rowlands
    January 2, 2014 at 4:34 pm #

    Dear GMO Inside,

    Have you got a press release for this story? – wonderful work well done!

    Best Regards,
    Henry Rowlands

    Director
    Sustainable Pulse

  2. Matt
    January 2, 2014 at 5:51 pm #

    That is great news. I did not sign the petition, nor know about it. But I will start eating “original” cherrios!

  3. vegasbubbie
    January 2, 2014 at 6:26 pm #

    Hooray…I had to stop eating original Cheerios because it was making my digestion upset! I love them, maybe now I will feel better eating them. Thanks to everyone!!!

  4. vicki johnson
    January 2, 2014 at 6:53 pm #

    This is fabulous! Cheerios has my vote for bravest Manufacturer and I’ll be sharing the good news with everyone!

    I think we should all thank them for listening.

    https://www.facebook.com/Cheerios

  5. Deb
    January 2, 2014 at 10:01 pm #

    Amazing wonderful news. I have been very down in the dumps about GMO’s. Janurary 30 2014 my first grandchild will be born. A little girl. I have spent so many sleepless night and worrisome days not knowing how I can help. I have a very strong conviction and a soft but powerful voice. I just now found out about Gmoinside.org and I am thrilled to help in any way I am able. Thankful for social media…just discovered it this year and it’s great.
    Thanks to every one’s commitment and hard work. I’m good to go with volunteering!

  6. Janice D
    January 2, 2014 at 10:04 pm #

    I am so happyI can go back to eating Cheerios! They used to be one of my favorites!

  7. Ruth Trussell
    January 3, 2014 at 12:54 am #

    I am delighted to hear the news about Cheerios becoming a completely non-GMO cereal, especially since so many toddlers and children eat Cheerios! This is a great first step! Now General Mills needs to move forward aggressively with all their other cereals. I don’t believe this is impossible! Sure, it probably isn’t as easy as you would like, but it is extremely important. We have all been made into guinea pigs and this is especially heinous for our children and grandchildren. No one really understands the long-term effects of GMOs on human beings, farm animals, wildlife, insects (we know honeybees are adversely effected), on other plant,s and food crops.

    I would like to see organic Cheerios and I am sure that many other families agree!

  8. Colton Janvrin
    January 3, 2014 at 5:44 pm #

    It’s good to see that we’re finally progressing! I foresee a non-GMO revolution in the near future.

  9. Diana Austin
    January 3, 2014 at 6:35 pm #

    Thank You GM…. I’m smiling!!!

  10. Virginia Rhine
    January 3, 2014 at 6:57 pm #

    Thank you! The responsibility your company shoulders is great considering you are feeding the youth of our country.

    It will be nice to be able to guy Cheerios in good conscious now that it is GMO free.

    I am sure I am just like a lot of others who have not bought main stream cereals for years just because the the unhealthy ingredients.

    Hooray!

  11. Dave
    January 3, 2014 at 11:00 pm #

    I been eating Cheerios for over 50 years and I believe at one time it was all non GMO. Thank You General Mills.

  12. Darnell M Fugate
    January 4, 2014 at 12:35 am #

    THANK YOU!

  13. VickyJ
    January 4, 2014 at 12:40 pm #

    Considering that kids start out with Cheerios when they’re babies, and keep on eating them through adulthood (I do anyway), this is some of the BEST news so far this year! But I don’t see why it would be “difficult, if not impossible” to do the same with their other cereals… at LEAST with the other Cheerios products!

  14. Joan
    January 4, 2014 at 1:25 pm #

    Great first step but I was never a fan of original Cheerios, I like the honey nut but will not but, will continue to buy brand without gmo’s

  15. Carol
    January 4, 2014 at 5:53 pm #

    Thank you!!!!!!!

  16. Name (required)
    January 4, 2014 at 9:21 pm #

    Sweet!

  17. Tara
    January 4, 2014 at 11:30 pm #

    Thanx general mills! I really miss eating the cereals I grew up with… Please do honey nut cheerios next! They were my absolute favorite! I just had a baby & I’m so glad cheerios can be one of her first foids…just like it was for me…and my 3 other kids ;) keep up the good work!

  18. Diane Smith
    January 6, 2014 at 3:41 pm #

    Thank you Cheerios, I am thrilled to hear this !

  19. Kathy
    January 7, 2014 at 7:09 am #

    It’s, unfortunately, an empty gesture in my opinion. General Mills didn’t have to change much when it came to Cheerios and the companies stand on GMO’s is that they are still safe.

  20. Susan
    January 7, 2014 at 5:26 pm #

    THIS IS GREAT NEWS FOLKS! BUT NEVER PUT DOWN YOUR GUARD AS HISTORY HAS TAUGHT US … MAN WILL TAKE FROM & ADVANTAGE OF ANYONE & ANY SITUATION AND THERE HAVE BEEN MANY A TIMES WHERE A DECEITFUL ONE WILL TELL US WHAT WE WANT TO HEAR SO THEY CAN GET WHAT THEY WANT!!! SADLY, WE WILL HAVE TO DO TESTING ON PRODUCTS CONTINUOUSLY TO MAKE SURE THEY DON’T PULL THE WOOL OVER OUR EYES =\ IT’S HARD TO TRUST A COMPANY THAT WASN’T ON TOP OF THIS TO BEGIN WITH BUT WILL GIVE THEM THE BENEFIT OF THE DOUBT BUT WILL NEVER STOP TESTING THE PRODUCT BECAUSE SO. THANKS FOR ALL THE EXTRA EFFORTS. IF “ALL” MANKIND TOOK A STAND … WE WOULDN’T HAVE THIS PROBLEM.

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