GMO Inside Blog

Fresh Start For 2013 – National Coalition Calls On US Cereal Giants To Take GMOs Out Of Our Breakfasts

GMO Inside” Calls on Kellogg’s and General Mills to Label GMOs or Cut Them Out Entirely

January 17, 2013

WASHINGTON, DC — January 17, 2013 — GMO Inside, a coalition dedicated to advancing the right of consumers to know whether or not foods are genetically engineered, today announced that it is shining the light on the nation’s largest breakfast cereal companies: Kellogg’s and General Mills.  GMO Inside is calling on these companies, who claim to be wholesome and healthy, to make a Fresh Start and label or remove the ingredients in their products that have been genetically engineered.  In cereals, this could apply to major ingredients such as corn, soy, and added sugars.

Throughout January, and available at, GMO Inside is calling on consumers to sign petitions, phone the companies to request non-GMO products, and take action on the Facebook profiles of each company and their many brands.  General Mills is the maker of iconic cereals such as Cheerios, Chex, Kix, and Lucky Charms, as well as the owner of Betty Crocker, Pillsbury, and Hamburger Helper.  Kellogg’s manufactures Corn Flakes, POPS, Froot Loops, Frosted Flakes, and Special K, and owns MorningStar Farms, Pop Tarts, and Keebler, to name just a few.

GMO Inside is also urging Kellogg’s and General Mills to pledge not to fund any opposition to I-522, the Washington State ballot initiative for GMO labeling, which will be up for a vote in November 2013—or any other initiatives and legislation emerging in states around the country.

To date, more than 5,000 consumers have taken action with GMO Inside signing a petition to General Mills to remove GMOs from its bestselling Cheerios line of products, and more than 17,000 Facebook fans helped to shut down the company’s Cheerios Facebook app in December 2012.

“We have been completely blown away by the amount of consumer support the GMO issue has created.” said Alisa Gravitz, President of Green America.  “Since Prop 37 was defeated in California in November last year, consumer action has only increased.  I am completely inspired by the parents who are standing up against major corporations for the right to know what they are feeding their kids.  Kellogg’s and General Mills represent just the beginning of what this coalition is prepared to take on.”

“We’re calling on consumers to get a fresh start this year by beginning every day with a healthy breakfast, free of GMO ingredients,” said Elizabeth O’Connell, GMO Inside Campaign Director.  “Putting Kellogg’s and General Mills under our January spotlight is part of GMO Inside’s commitment to educate consumers about which products are likely to have GMO ingredients.  We’ll call attention to new products every month.”

GMO Inside believes that everyone has a right to know what’s in their food and to choose foods that are proven safe for themselves, their families, and the environment.  Genetically modified organisms (GMOs) have never been proven safe for consumption, and a growing body of studies is raising concerns around the health effects of eating them. Numerous US physicians now instruct all their patients to avoid genetically modified foods in their diets.  GMOs are also increasing the use of toxic herbicides and causing harm to farmers in the US and abroad.

With the Fresh Start action, GMO Inside joins with the work of GMO Free USA, which is calling on Kellogg’s to commit to making all of its products with non-GMO ingredients.  Both Kellogg’s and General Mills sell their iconic products in Europe without GMO ingredients.



GMO Inside is a coalition of businesses and organizations that support a healthy, GMO-free food system.  The steering committee is made up of the following organizations and individuals and convened by Green America.

Food Democracy Now! is a grassroots community dedicated to building a sustainable food system that protects our natural environment, sustains farmers and nourishes families. Food Democracy Now! members know we can build a food system that gives our communities equal access to healthy food, and respects the dignity of the farmers who produce it. We believe in recreating regional food systems, supporting the growth of humane, natural and organic farms, and protecting the environment.

GMO Free USA works to harness education, advocacy, and bold action to foster consumer rejection of genetically modified organisms, until they are proven safe. They support the labeling of GMO foods with the ultimate goal of getting GMOs out of the food supply and environment. Their current campaign focuses on engaging Kellogg’s to get GMOs out of their entire product line.

Green America is the nation’s leading green economy organization. Founded in 1982, Green America (formerly Co-op America) provides the economic strategies, organizing power and practical tools for businesses, investors, and individuals to solve today’s social and environmental problems.

Institute for Responsible Technology (IRT) is a world leader in educating policy makers and the public about the documented risks of GM foods and crops, as well as the problems associated with current research, regulation, corporate practices, and reporting. IRT’s founder, Jeffrey M. Smith, is an international bestselling author, filmmaker, and the leading spokesperson on the health dangers of GMOs. He documents how the world’s most powerful Ag biotech companies bluff and mislead critics, and put the health of society at risk.

Nutiva® is dedicated to a healthy and sustainable world, demonstrating its mission to nourish people and planet by using delicious organic ingredients, enriching the soil, and donating 1 percent of sales to sustainable-agriculture groups. Founded in 1999, Nutiva is the world’s best-selling brand of nutritious organic hemp foods, extra-virgin coconut oil, and chia seeds. Fifteen thousand retailers in the United States, Canada, and the European Union offer Nutivaproducts, including Whole Foods, Sprouts, Vitamin Shoppe, GNC, Publix, Safeway, Loblaws, and Nutiva is located in Richmond, California. For more information, visit


Vani Hari is a management consultant, food activist writer and a two time elected North Carolina delegate, endorsed by President Obama. Vani started in April 2011 to spread information about what is really in the American food supply. She teaches people how to make the right purchasing decisions at the grocery store, how to live an organic lifestyle, and how to travel healthfully around the world. The success in her writing and investigative work can be seen in the way food companies react to her uncanny ability to find and expose the truth. She been featured in the Washington Times, NY Times, Lawyers Weekly,, NBC – WCNC, ABC – WLOS, and profiled in Charlotte Observer.

MEDIA CONTACT: Leslie Maloy, or (703) 276-3256. Elizabeth O’Connell, or (202) 872-5309.



19 Awesome Comments So Far

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  1. Joe Garman
    January 18, 2013 at 6:44 am #

    Yes, a fresh start for our food system is exactly what we need!

  2. P Putnam
    January 18, 2013 at 8:33 pm #

    You need a link to the petition on this page even though you have a tab called Take Action, we’re used to seeing links in the first page your FB link brings us.

    • Elizabeth O'Connell
      January 28, 2013 at 5:23 pm #

      Thanks for the suggestion!

  3. Tiki
    January 18, 2013 at 11:32 pm #

    It would be nice to see just one big company have the balls to stand up against Monsanto and tag their product as “NON GMO” in big letters on the front of the package.

    • Roller
      February 21, 2013 at 1:49 am #

      We need to liberate the World diet of GMO prdocued food. People have a right to know what their food contains and a right to choose how their food is prdocued.

      • Nur
        March 28, 2013 at 1:04 pm #

        Great point Sofia! They probably will lose money at first. However if prop. 37 psases, I think we will see a lot of companies that stop using GMOs rather than have it there for all the world to see on the label. Then they will probably use the fact that their food is GMO free to market it and profit from it. I think it will all balance out in the end. That happened when labeling of trans fats were first introduced and many companies adapted and used it to their advantage.

  4. Amedar
    January 19, 2013 at 10:40 am #

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  5. Mike Geske
    January 21, 2013 at 11:51 pm #

    I applaud you group for being concerned about what you eat. But, you are giving credit to discredited science and promoting myths that are harmful to a world in which billions are hungry and in which our environment needs all the help it can get. I am a farmer – a family farmer. My use of GMO crops immensely decreases the amount of pesticides I have to use and allows me to use safer herbicides than ever before. It lessons my impact on the environment substantially. It allows me to harvest crops with less fuel for tillage and grain drying. Plus, GMO crops are the most tested foods in the history of mankind. Each is subjected to multi-year tests in multiple countries before being released. They are tested for safety in food, feed, and environment. I find it extraordinarily distressing that your efforts seek to undermine the technology that is sorely needed throughout the world. Anyone that would believe that the U.S. EPA, Food & Drug Administration, and similar governmental organizations in countries like China, Japan, Korea, Brazil, Argentina, and Mexico would risk the safety of their citizens in the manner portrayed by some anti-gmo groups are giving in to a level of cynicism that is counterproductive to the welfare of people around the globe.

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    February 4, 2013 at 10:56 am #

    I’m amazed, I must say. Seldom do I encounter a blog that’s both equally educative and engaging, and let me tell you,
    you’ve hit the nail on the head. The issue is something not enough folks are speaking intelligently about. I’m very
    happy I found this during my hunt for something concerning this.

    • Elizabeth O'Connell
      February 4, 2013 at 12:22 pm #

      Thanks for your feedback! This is exactly what we are trying to do – educate people as best we can about this complicated issue so they can choose to act on their own.

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    February 4, 2013 at 11:31 am #

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    • Ruza
      February 21, 2013 at 2:42 am #

      I’m so sick of people sticikng chemicals into water and food supplies and modifying mother nature’s perfectly designed plants and animals. I do not trust those people in the corporations as their only concern is the bottom line , every one else’s health, consequences to the planet be damned. Disgusts me greatly.

      • Mike
        March 28, 2013 at 9:04 am #

        I love how they hide products with ingiedrent names. My son likely has type 1 diabetes. He has had 5 diabetic level test results in a year, and has one more test to confirm before starting meds. It’s funny how foods will list minimal sugar, but then it will have several gums in the ingiedrents. Per the doctor things like Xanthum gum are sugars, they are hidden and not in the equation of sugar listed in the nutrition facts. Also, 4 grams of sugar is equal to one tsp. Most prepackaged food has sugar grams in the 2 digit amount. We are packing our bodies full of junk, and often have no idea what it even is! I preserve so much of our food ourselves, that I am out of cabinet space and have stacks of boxes in a closet, but it is worth it to know that my applesauce is truly JUST apples and cinnamon, my Spaghetti sauce is just tomatoes, spices, and no salt, etc.

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    • Fabio
      February 19, 2013 at 9:07 pm #

      Organic is good, but not everyone can aforfd this type of food, if I lived in a developing part of the world, and had to choose between going hungry and eating a GMO tomato, I would chose the later.

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