GMO Inside Blog

General Mills is the Bee in My Bonnet


BeeInMyBonnet_1After months of consumer pressure, in January 2014 General Mills announced it would remove GMO ingredients from original Cheerios. Green America’s campaign GMO Inside, with the help of over 200,000 consumers, are continuing to ask the company to continue with Honey Nut Cheerios and its other products. We have also called on General Mills to step up its commitment to sustainability by addressing the heavy use of pesticides in our food supply. We have been asking General Mills to put a call out to its suppliers to phase out toxic chemicals use to produce ingredients for Honey Nut Cheerios and other products, including neonicotinoids, which are a family of insecticides that have been shown to harm bee and other pollinator populations. We have sent General Mills multiple letters addressing pesticides. All of the responses we have received from the company have ignored this issue, yet the company recognizes the problem. Then, recently I came a blog post on General Mills’ website highlighting Cascadian Farm’s “hard work” to “protect the bees.” You may know, Cascadian Farm is a brand of Small Planet Foods, owned by General Mills. Cascadian Farm is “leveraging” their “bee-friendly good deeds” by partnering with Whole Foods on an exclusive product, Buzz Crunch Honey Almond cereal. With each sale, Cascadian Farm will donate $1 to “help save the bees.”


First of all, since General Mills owns Cascadian Farm, that means it recognizes there is a problem with the bee population, and acknowledges how the company can contribute to helping protect them: removing the harmful pesticides. Yet, they are only doing so through a small brand in an exclusive partnership with Whole Foods. This should be a company-wide policy and implemented for all of General Mills products and at all grocery outlets. Why should this only be available for those who can afford to shop at Whole Foods? Additionally, Small Planet Foods makes up only 3% of General Mills’ sales. Therefore, less than 3% of GM’s sales are working toward “saving the bees” while 97% are killing them.


Step up to the plate and implement a strategy to “save the bees” for the other 97% of your products where you are falling short. Your company cannot afford to continue to ignore your customers when we ask you to address these toxic chemicals used to grow the ingredients in your products…AND NEITHER CAN THE BEES!

10 Awesome Comments So Far

Don't be a stranger, join the discussion by leaving your own comment
  1. Marjorie Hass
    July 22, 2014 at 9:41 pm #

    General Mills,

    Only 3% of your company is helping bees. 97% is killing them. Please do the right thing and help bees now.

    • Anne West
      August 1, 2014 at 10:39 pm #

      Get rid of the GMOs, be one of the Good Guys and it will pay off for you in many, many ways . . .

  2. Elizabeth
    August 1, 2014 at 9:18 am #

    It’s never too late to do the right thing, nor is it difficult. Step up to the plate, General Mills, and do the right thing for our children and our planet.

  3. Holly Spangler
    August 1, 2014 at 9:25 am #

    General Mills:

    Bee kind or people like me who have now learned of your pesticide predicament will bee-cott your products. I have already started to buy other products free from GMO’S.

  4. Deborah O'Connor
    August 7, 2014 at 5:34 pm #

    so many products…so many many misleading advertisements…not enough certified information…ENOUGH ALREADY! Lets unite and fight for our right to real healthy food

  5. Joyce
    August 7, 2014 at 7:00 pm #

    3% is not enough! You can do much better…

  6. Jeanette Camenzind
    August 7, 2014 at 7:23 pm #

    General Mills
    I have stopped buying your products until you will start being a more responsible company and discontinue using the GMO ingredients that are in your foods.

  7. Name (required)
    August 8, 2014 at 5:22 am #

    Be heart healthy and environmentally friendly we all need to share the earth and its resources

  8. Brianna
    August 8, 2014 at 5:25 am #

    Be heart healthy and environmentally friendly

  9. Brandon
    August 16, 2014 at 4:58 pm #

    Wow. kind of defeating the whole purpose. They figured they could probably just cash in with General Mills and Whole Foods to do this is what it is since they see there is profit that could be made in it. They could start somewhere with in the sectors of their company! There is no excuses. I still wouldn’t buy their products or consider anyone else doing so until they get their act totally right.

Leave a Comment

Remember to play nicely folks, nobody likes a troll.