GMO Inside Blog

GMO Inside Campaign: Cheerios Facebook Page Flooded by Anti-GMO Comments

Thousands of Negative Posts Result in General Mills Removing App Encouraging People to Share What Cheerios Means to Them.

December 6, 2012//Washington DC// The GMO Inside campaign announced today that thousands of concerned consumers have flooded Cheerios’ Facebook page (  distressed about  genetically engineered ingredients in Cheerios and outraged at General Mills contributing over $1.1 million to “No on 37” in California, the narrowly defeated ballot initiative that would have required the labeling of foods with genetically engineered ingredients. Since November 29, the GMO Inside Campaign has been encouraging visitors to its Facebook page ( to post comment on Cheerios’ Facebook page regarding GMOs. The outpouring of comments demonstrates that the drive to label GMOs that led millions of people to support Prop. 37 in California is growing throughout the U.S.

Visitors to Cheerios’ Facebook page also used a Cheerios app that allowed users to provide comment on what Cheerios means to them (and which then posted the comments in Cheerios’ trademark font) to call out genetically modified organisms (GMOs) in Cheerios. In response, General Mills removed the app from its Facebook page.

The sheer volume of comments on Cheerios’ Facebook page raising concerns around genetically engineered ingredients is incredibly inspiring,” stated Alisa Gravitz, CEO and president of Green America. “It is also amazing to see the creativity that visitors to Cheerios’ Facebook page use to call out Cheerios on using their customers as a science experiment for GMO consumption. Cheerios is a cereal that is frequently fed to children, and many of the comments are from concerned parents who are worried about the fact that they have been feeding a cereal with genetically engineered ingredients to their children.

Visitors to the Cheerios Facebook page used the now-discontinued app to post comments such as “Caution GMOs,” “Cheerigmos,” and “We are not lab rats.”  While General Mills has removed the app and the posts generated by it from their Facebook page, examples are preserved at the Cheeseslave website ( and the Happy Place website (

General Mills has left thousands of comments critical of Cheerios and GMOs on its Facebook page.  Many comments are from parents who are concerned about the fact that they have been feeding Cheerios to their children (“So sorry that the food my kids loved as toddlers is one I can’t support anymore. I can’t believe that General Mills has the well-being of its customers in mind when it contributes to movement against labeling of GMOs.”) However, General Mills has not posted to the Cheerios’ Facebook page in over a week (from 11/29 – 12/5), deviating from its norm of posting every two days.

It appears that General Mills is trying to make sure its fans do not come to the Cheerios Facebook page and see an outpouring of concern about the product,” said Todd Larsen, Green America Corporate Responsibility Programs Director.  “At GMO Inside’s Facebook page, people can see which ingredients in Cheerios and other products are likely to be genetically modified. Cheerios needs to label or remove the GMO ingredients. Consumers have a right to know.



GMO Inside is a campaign dedicated to helping all Americans know which foods have GMOs inside, and the non-GMO and organic certified alternatives to genetically engineered foods. We believe that everyone has a right to know what’s in their food and to choose foods that are proven safe for themselves, their families, and the environment.

GMO Inside gives people information and tools, and provides a place for a growing community of people from all walks of life, to share information and actions around genetically engineered foods. Join the campaign at  , and take part in the GMO Inside community on Facebook ( and Twitter (


Green America is the nation’s leading green economy organization. Founded in 1982, Green America (formerly Co-op America) provides the economic strategies, organizing power and practical tools for businesses, investors, and individuals to solve today’s social and environmental problems.


MEDIA CONTACT: Leslie Maloy, or (703) 276-3256. Alisa Gravitz, or 202-872-5311.

7 Awesome Comments So Far

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  1. Tracy
    December 7, 2012 at 5:12 am #

    This is the way to do it – – one company targeted at a time, the bigger the better, so that everyone can rally around the cause at the same time. We all need to go after the each perpetrator with this same kind of surge and focus.

    • Evie
      January 12, 2013 at 10:36 pm #


    • Gunaraja
      February 21, 2013 at 1:25 am #

      I’d like to object to two thgins:=========== In Europe, it is mandatory to label anything that is genetically modified as such. There are intense restrictions on imports that are genetically modified. Result: no one eats genetically modified foods. They simply don’t exist because there is no market for them. All foods in Europe are “real” (excluding processing and I’m sure chemicals, but to a lesser extent than here in the US). ===========1. I live in a European _developing_ country which kind of has GMO regulations, but, as of summer 2010 when I researched the topic,a) the imported products weren’t checked for GMO (the government had no money for this), so for the thgins which are frequently imported in wholesale (like, rice from India and you might know that a lot of rice there is GMO), there was a chance that we actually were getting GMO-containing products which were just marked as no GMO.b) the organization which had to do random test checks of the products hadn’t been getting any money for this from the government for several years, and then finally got some last year, but SOME.You might say come on, people are mostly honest, but the trick is that test checks for other thgins (sausages on how much soy they actually contain, milk products on bad bacterias and % of vegetable oils, blueberry-containing vitamins, etc.,) always give surprising results regarding at least some of the manufacturers in our local market.2. We have quite a lot of local farmers markets. There are 3 types of sellers:* those that just sell the products (they buy them wholesale from the farmers)* farmers or their employees* old ladies with low pensions who keep a near-city for-rent garden or live in a small farm house which always have gardens (it’s happened that pensions in my country are low for most old people, so the way these people are able to support themselves is either by taking money from their well-adjusted grownup kids, or by keeping a garden. Or having a job, if they have the opportunity to.)The products are sold* on official food markets (in theory, the product there are tested by the local laboratory, but bribing is still quite popular in the country, so there is no 100% guarantee in this case)* in vegetable/fruit kiosks* in high-trafficked places, on ad-hoc basis (old ladies, some farmers growing/selling short-seasoned products) obviously their product isn’t tested by laboratories.=== But the trick is:* the farmers (amateur and professional) aren’t educated about safe farming and also don’t test the soil before renting/buying the garden/farm.Example on substance misuse: the local news mentioned a farmer whose produce was rejected (several tons of melons containing 10 times more nitrates than allowed) from the official food market. But our legislation doesn’t force the laboratory to destroy the produce in such cases, so obviously the farmer, to avoid going bankrupt, sold his produce on more friendly’ markets after this.* some territories in the city and near-city have above-the-norm radioactive soil contamination because of the specifics of our local manufacturing company (which actually feeds a big part of the city, so nobody will go against this company ever), and the people aren’t educated on where these spots are.* near-city for-rent gardens are just several big fields divided in patches, so if one of the farmers is using something bad, their neighbouring gardens get contaminated too (via the soil+water cycle or via the air).What I’m saying is each country and maybe even city has its specific local issues Naturally, this doesn’t mean they don’t have to be managed.============ I just bought these two peaches from a supermarket. The small one is organic, while the large one is a conventional peach. I wonder…. how do they make it so large? Chemical pesticides and fertilizers? Probably. ============I don’t really want to object here, I’ll just elaborate on the Probably part, just in case:First, there are different sorts of peaches and because of this and also different climate+soil richness conditions, their sizes can vary. Very basic example: look at the open-air cactuses in Mexico and at the cactus which is a houseplant.Second, there is an artifical selection/selective breeding thing, which is a non-GMO way to get better (bigger, stronger, etc.) animals and vegetables/fruits.Which means that big peaches don’t necessarily contain bad thgins.

  2. Marsha Gill
    December 10, 2012 at 12:15 am #

    Since ALL the people know how deadly GMO’s are, I would like to know if you feed it to your family and if not, why not? I would think that if it is so good for people I suggest feeding it to your family first! Good thing I gave them up quite some time ago.

    • Courtney
      February 21, 2013 at 8:30 am #

      No, big peaches don’t necasserily mean bad . Selective breeding can certainly be accomplished without the use of pesticides, etc. From my experience with researching agricultural practices here in the US which are on a corporate farming level, lots of chemicals are typically used. Chain supermarkets like ShopRite buy from these corporate suppliers, so most likely, my giganto peach needs to be thoroughly washed. And then there’s the issue of selectively breeding for appearance, not nutritional value (as mentioned in a previous reply). I don’t know all that much about the nutrition aspect of it, but if peach growers are anything like humans, we like to pick and choose based on looks, not always quality Thanks for the info about the farming/GMO situation in your country. Which country is it? The information I got regarding the very tight regulations on GMO imports was only regarding the EU. There’s so many factors that come into play when talking about agriculture!

  3. Richard Kline
    December 24, 2012 at 11:54 pm #

    There are elections that come in 2 years. Get organized and attack back b4 it is too late.

  4. Xena horvath
    December 27, 2012 at 12:35 pm #

    Every tim I see this article I feel a sense of pride! We can make a difference one corrupt company at a time. Thank you!

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