GMO Inside Blog

Victory For Consumers: General Mills Announces That Original Cheerios Are Now Non-GMO

Consumers across the country took action with the GMO Inside Campaign to push General Mills to make Cheerios non-GMO

 

WASHINGTON, D.C. –January 2, 2014 – With 40,000 Facebook posts from consumers who took part in GMO Inside’s campaign calling on General Mills to make Cheerios non-GMO (http://gmoinside.org/cheerios/), General Mills today posted  its statement on GMOs http://cheerios.com/en/Articles/cheerios-and-gmos. The company states: “It’s the unique and simple nature of original Cheerios that made this possible – and even that required significant investment over nearly a year,” and “we were able to change how we source and handle ingredients to ensure that the corn starch for original Cheerios comes only from non-GMO corn, and our sugar is only non-GMO pure cane sugar.”

 

One year ago, in November 2012, GMO Inside starting calling on consumers to put pressure on General Mills to make Cheerios without GMOs due to concerns over the health and environmental impacts of GMOs. Cheerios are a top selling cereal in the U.S. and often one of the first solid foods fed to children.  As soon as the campaign launched, tens of thousands of consumers started flooding Cheerios’ Facebook page with concerned comments regarding GMOs in Cheerios (http://gmoinside.org/launch-gmo-inside-campaign-cheerios/), and used an app put out by Cheerios to spell out anti-GMO messages in the Cheerios font (http://gmoinside.org/cheerios-facebook-page-bombarded-by-anti-gmo-activists/).  In October 2013, GMO Inside issued a real corporate responsibility report for General Mills (http://gmoinside.org/cheerios/), and called on consumers to email and call the General Mills to get GMOs out of Cheerios.  GMO Inside also put out a video highlighting the GMOs in Cheerios (http://www.youtube.com/watch?v=KbiDgOkhoyY&feature=youtu.be) that was watched by over 200,000 viewers. Over 25,000 people took part in the email actions and calls to the company In the past week callers to the company were told that Cheerios would have a big announcement about GMOs soon.

 

Green America Corporate Responsibility Director Todd Larsen stated: “Removing GMOs from original Cheerios is an important victory in getting GMOs out of our food supply and an important first step for General Mills.  Original Cheerios in its famous yellow box will now be non-GMO and this victory sends a message to all food companies that consumers are increasingly looking for non-GMO products and companies need to meet that demand.”

 

John W Roulac, GMO Inside co-founder and co-chair stated: “This is a huge victory for the non-GMO movement. I want to thank all the “GMO Insiders “for using social media to convince America’s largest packed food brand to go non-GMO with a major product. History is being made today and more food brands will rush towards non-GMO foods. ”

 

GMO Inside, a campaign of national non-profit organization Green America, welcomed the news that General Mills is now producing original Cheerios without GMOs, and is encouraging consumers to let General Mills know that now is the time to make all Cheerios non-GMO.  In addition to original Cheerios, General Mills manufactures 11 other varieties of Cheerios for sale in the U.S., including highly popular Honey Nut Cheerios, and the other 11 varieties continue to include GMOs.  General Mills admits on its website that all Cheerios cereals sold in Europe are made without GMOs, and increasingly, U.S. consumers will be calling on General Mills to make all its cereals non-GMO in the U.S. as well.

 

Green America is the nation’s leading green economy organization. Founded in 1982, Green America (formerly Co-op America) provides the economic strategies, organizing power and practical tools for businesses, investors, and individuals to solve today’s social and environmental problems. http://www.greenamerica.org.

 

MEDIA CONTACT: Will Harwood (703) 276-3255 or wharwood@hastingsgroup.com

 

 

33 Awesome Comments So Far

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  1. Kevin
    January 2, 2014 at 4:57 pm #

    Amazing effort and accomplishment! On behalf of all of humanity, Thank You!

  2. Pat
    January 2, 2014 at 5:01 pm #

    Great victory!! Thanks GMO iNSide for helping this happen!

  3. Helene Berk, M.Ed., R.D.
    January 2, 2014 at 5:19 pm #

    I am sooooooooooooooooooooo proud of them and you guys, who released this exciting story!!!!!!! KUDOS THE TIPPING POINT is happening!!! As a registered dietitian who was around when GMOs were first introduced as “substantial equivalents” [A BIG LIE], I would love to interview the folks who made this decision possible, on my radio show ~> HEALTHY PEOPLE RADIO

  4. Laurie
    January 2, 2014 at 5:47 pm #

    Fantastic news! I can eat Cheerios again!

  5. Gayle McCall
    January 2, 2014 at 7:22 pm #

    All I can say is PRAISE GOD

  6. Elsie Garton
    January 2, 2014 at 9:02 pm #

    I would appreciate a test and a little green label w/a butterfly that certifies that Cheerio’s is non gmo. No offense to the company but you guys have lied to us before. My grand children’s health is at stake and I want some assurances before I spend anymore money on your brands.

  7. Steve Barnhart
    January 2, 2014 at 10:32 pm #

    This is not a “victory”, it’s an example of why we need more science in schools. THERE IS NOTHING WRONG WITH GMO’s!!!!!! Come on people, at least learn about something before you oppose it.

  8. RW
    January 2, 2014 at 10:36 pm #

    Unfortunately, the FAQ’s page about GMO’s on General Mills Cheerios site reads like a bunch of pro-biotech propaganda. And while they state on their questions and answers page: “By adding community wisdom, we want to make this a conversation, not a dictionary.”, they are actively deleting people’s comments on the GMO FAQ page. The comments link is actually inactive right now but I have someone watching now as planted comments appear and anything talking about labelling, etc is deleted.

  9. Margie Marsilii
    January 2, 2014 at 11:43 pm #

    Thank youGeneral Mills..I and my family will definitely purchase your GMO free products. Thanks!!!

  10. K Foulk
    January 2, 2014 at 11:57 pm #

    If they can make all Cheerio cereals NON GMO in Europe, why aren’t they doing it in the USA. Consumers must demand it. They can do it if consumers demand it.

  11. Cathy
    January 3, 2014 at 12:50 am #

    So impressed with General Mills! Way to go Cherrios! Now how about everything else?!

  12. Evelyn Finney
    January 3, 2014 at 1:19 am #

    THANK YOU for going non-GMO. I can once again be confident feeding my family Cheerios. I hope ALL your products will noon be non-GMO. You did the right thing.

  13. TrueBliu Ninelevel
    January 3, 2014 at 2:51 am #

    THIS IS EPIC!! Thank you General Mills, and thank you GMOINSIDE.org! :)

  14. cindi
    January 3, 2014 at 9:57 am #

    ifGeneral Mills admits on its website that all Cheerios cereals sold in Europe are made without GMOs, why do we allow such bull to go on here in the us ? ? !!!!!!!! do the right thing general Mills !!!!

  15. David Arnold
    January 3, 2014 at 11:01 am #

    This is an encouraging development, a most sincere thank you from myself & my Family to everyone involved. Kindest regards, David

  16. Cynthia
    January 3, 2014 at 2:30 pm #

    I am confused if oats are the main ingredient and there are no Non GMO oats then how is this possible? Of course they didn’t just use the non GMO corn and sugar and claim to be non GMO? Almost all corn and sugar are GMO so I commend them on this but I don’t understand the oats?

    • Michelle Kim
      January 13, 2014 at 12:06 pm #

      Thanks for your question, Cynthia! It is true that there are no genetically modified oats on the market at this time. Cornstarch and sugar were the two main genetically modified ingredients present in original yellow-box Cheerios, but General Mills has since changed their sourcing for cornstarch and sugar to fit their commitment of removing GMOs. Their announcement on removing GMOs only pertains to the cornstarch and sugar, the main GMO ingredients in Cheerios.

  17. June
    January 3, 2014 at 4:49 pm #

    This is good news; however, it does not address the pesticides issue – does it? Anyway, it’s only a tiny step, but a step nonetheless.

  18. Carie
    January 3, 2014 at 5:53 pm #

    Thank you for all the work you have done to help make the foods my family eats healthier. I was thrilled when I heard the news story today and my kids are excited about getting to eat Cheerios again. It isn’t organic but I will purchase them in an effort to show my support for General Mill’s move towards non-GMO ingredients in their products.

  19. joan massey
    January 3, 2014 at 8:35 pm #

    Happy to be able to purchase the original Cheerios again. Hope that General Mills continues to change to non GMO ingredients.

  20. candice
    January 3, 2014 at 9:30 pm #

    I’ve always loved Cheerios, even when I didn’t GM. I hope this start will further enable GM to non GMO. Yay!

  21. Kathie
    January 3, 2014 at 9:35 pm #

    Thank you, General Mills for making Cheerios in the yellow box free of GMOs. Now I can be confident of a cereal other than oatmeal that is GMO-free. You have taken a giant step forward.

  22. sue
    January 3, 2014 at 10:22 pm #

    Thank you for refusing G M O ‘s.

  23. myrna brown
    January 4, 2014 at 4:34 pm #

    Thank you for making the only correct decision!

  24. Name (required)
    January 4, 2014 at 9:23 pm #

    Sweet!

  25. Ben M
    January 5, 2014 at 9:02 am #

    I noticed this on the news and thought why. The number of foods that have been genetically modified is astounding. Wheat, carrots, corn and many other staple foods have been modified since humans discovered them. I see that people why don’t want to eat genetically modified food yet I’m sure you have. Also if you’ve eaten at a macdonalds you’ve defiantly eaten random food.

  26. Barbara Curier
    January 5, 2014 at 8:34 pm #

    Thank you for removing gmo from Cheerios…when will the rest of your products be gmo free?

  27. Laurie Canty
    January 6, 2014 at 1:10 am #

    I will only buy Cheerios non gmo from now on. And more general mils products . Thank you so much for being the first big corp to do this!

  28. Taryn
    January 7, 2014 at 10:37 am #

    Common oats have never been bread using advanced technology, this is a marketing campaign. Biotechnology has allowed our society to achieve great things in both medicines and food production. I wish people would have a more indepth knowledge of thier food before outright calling for a ban of one of the most tested technologies in the last century. I challenge you to try to understand what “GMO” truely is? How is this technology used VS traditional or mutagenius plant breeding?

  29. Barb Badke- British Columbia
    January 8, 2014 at 2:01 pm #

    Much thanks to General Mills for Standing up for the people and putting our health care before GMO crops. My son gets to enjoy his favourite cereal again:)

  30. Eric Beresford
    January 9, 2014 at 12:36 am #

    Will it say non GMO on the box? I love seeing that.

  31. P. Longacre
    January 9, 2014 at 9:20 am #

    How Nice! My family and grandchildren once again can enjoy Non GMO Cheerios!
    Now that they are safe again, I’ll start buying and enjoying them again.
    Thank You for a Healthier America

  32. decor walther.de
    March 8, 2014 at 2:18 pm #

    Wow, this paragraph is nice, my younger sister is analyzing these things, so I am going to tell her.

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